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An ecosystem connecting over 13 million terminals, thousands of app developers, and more than 200 marketplaces in over 120 countries worldwide

Turn POS terminals into smarter business tools
MAXSTORE (rebranded from PAXSTORE) is an innovative platform that provides modern administrative functionalities, real-time data, statistical reporting and hundreds of value-added applications, to help you unlock the full potential of your Android Smart terminals, and turn these into a powerful business tool to boost in-store sales, improve shopping experience and increase customer loyalty.

Devices connected


Software applications


Developers contributing


Countries worldwide
Empowering your Business with MAXSTORE
A constantly evolving open ecosystem, that connects payment service providers and acquiring banks with app providers, terminal managers and merchants.
Your Own Branded App Store Marketplace

Smarter app management & distribution

Set up your own independent marketplace in minutes to manage the distribution and life cycle of value-adding business applications. Create an out-of-the-box tailored apps solution based on the category of merchant and specific needs they require.
  • Customised branding opportunity
  • Thousands of value-added apps to improve sales & increase customer loyalty
  • Easy approval and distribution of apps
Advanced Device Management
Ultra modern terminal management system
Industry-leading device management features designed to manage, control, and monitor all types of Android and Linux devices more efficiently.
  • Automatic terminal deployment & no additional software loading 
  • Real-time app push & parameter management
  • Remote terminal control, help-desk, messaging
  • Real time status of terminal hardware & apps 
  • Live Geo-location of each payment device
Powerful Payment Services Hub
Value-added tools to empower your business
Rich payment industry value-added services, allowing you to easily manage your terminals, apps and merchants. Refine your strategy through better business intelligence & smarter services.
Join Hundreds of Independent Business Partners
Payment Loyalty  
“Having worked in retail software for well over a decade, the Payment Loyalty team have struggled through many retail solution deployments, which are invariably large and costly projects. The MAXSTORE eliminates most of the work-overhead traditionally associated with POS software deployment and makes the process simple and pain-free. Without the MAXSTORE platform, deployment of our solution at scale would be impossible.” – Tom Holt, CMO Payment Loyalty.
“Being on MAXSTORE is a big event for us. In the last five years we’ve worked on a lot of integrations with major smart POS providers. We realised at an early stage that to make loyalty a valuable add-on for merchants, it has to be integrated into the payment process.” – Massimo Sirolla, CEO Loyalzoo
Thousands of value-added apps available for your payment terminal
MAXSTORE allows the full potential of the new generation Android terminals to be realised by securely delivering payment & non-payment applications to these smart devices, allowing you to do more on a single payment terminal, transforming it into a powerful multi-purpose Point of Service.
There are over 7,000 of value-added apps available across the MAXSTORE platform, with new ones being added constantly, which provides massive choices for acquirers looking to differentiate their offering from competitors, and reduces merchant churn rates.
Payment Loyalty running on PAX device    
The solution by Payment Loyalty is fully integrated with the payment application running on PAX A920Pro
A constantly evolving open ecosystem, that connects payment service providers and acquiring banks with app providers, terminal managers and merchants.


Remote POS terminal any time, anywhere

AirViewer is a remote assistance tool that allows customers to remotely share & control their POS terminal from anywhere, at any time, over the Internet.

  • Remote Desktop – Allows customers to share the POS terminal desktop
  • Remote Control – Allows administrators to remote control the POS terminal, operate the POS as if it’s right in front of them.


AI-powered data analytics

GoInsights is a cloud-based data analytics service, which lets customers turn raw data into useful business insights by providing an advanced data platform to perform data aggregation, transformation and analysis.

  • Modernised dashboard with pre-built product analytics 
  • Flexible data sourcing and processing for complex data integration projects
  • Customised data integration tools built-in for scalability


Value-added tools to empower your business

CyberLab is an online test automation platform that enables you to connect to test terminals remotely, upload and test your applications, record manual testing for future automated test runs, develop and execute test scripts.

The comprehensive solution includes contact, contactless and magnetic card simulators and PIN entry robots for secure payment application testing.asily manage your terminals, apps and merchants. Refine your strategy through better business intelligence & smarter services.

How is the security of MAXSTORE achieved?

Security is the highest of all priorities for PAX Technology and this is reflected in the design and deployment of MAXSTORE. Unlike other App Store Marketplaces and Device Management Systems, MAXSTORE has gained PCI DSS security certification.

  • Marketplace owner has full control over all apps and devices and can allocate authorized data access privileges
  • Multi-factor role-based user authentication is supported
  • Every app is required to pass a security validation before being accepted onto the platform
  • Terminal owner must approve an app before it gets installed
  • POS client is preinstalled at factory level and signed cryptographically to ensure it cannot be compromised
MAXSTORE functionalities
Open API
MAXSTORE has multiple control levels which enable you to use a set of APIs to develop applications specific to your requirements
Mobile Device Management
In addition to typical MDM functions, MAXSTORE allows you to control, protect and enforce payment domain specific policies
App Distribution & Management
Administrators handle upload, management, life cycle and distribution of apps, including “silent mode” install & uninstall
Messaging System
Send messages to individual terminal in push mode, and evolve this feature with apps for end-customer management
Advanced TMS
Download and upload applications, parameters and firmware, geolocate and monitor terminal estates in real time
Marketplace & Value Add
Real-time business reporting functions, independence, scalability, with secure data isolation functionality
MAXSTORE characteristics
Isolated instances ensure complete data segregation
Integrated Control
Isolated instances ensure complete data segregation
Security oriented design & infrastructural architecture
Intuitive during setup, easy to configure and brand
Handles terminal & device estates of any size
Business Oriented
App & transactional tools are continuously evolving
Get started
For Payment Service Providers
Get an administrator’s feel for MAXSTORE
For Merchants  
Discover our value-added applications
For Developers  
Showcase your apps to global merchants
More about MAXSTORE